Article Marketing is one of the top ways SEO professionals use to increase their page ranks with the search engines. This is the best way to gain inbound links and brand yourself as an authority in your industry.
Some advice
Inbound Links The top reason to use article marketing is creating link popularity. If you create a well written article, many sites will link back to you. What’s in it for you? Per the terms of most article directories, site owners cannot remove your links. As most people know, the more inbound links the better. This process is SEO. Do not publish article that does not include links to your site.
Your article should always be interesting Writing an article that no one wants does not help your cause. There are many spammers out there that write nonsense articles just to distribute them to a free article directory. Some low quality services will accept these articles but there is virtually no chance of the content being picked up by other websites. Your net gain will only be one link and one bad article. It is time well spent to ensure your article is spell checked and worthy of a read.
What to write about This is often the most difficult part of article marketing. A good rule of thumb is to add value to the article directory. This is also the best way to help yourself. The more hits your article receives, the better your chances are to have the content picked up by other sites and blogs. Subjects
Solve a problem Whenever you solve any type of problem, write a quick article about it. What was the problem? How did you fix it? How did you find the info? The world is full of problems, fix them!
Share your knowledge Industry experts can share a wide variety of information. How to articles are an excellent way to share your knowledge. These types of articles are easy to write and people love to link to them.
Top 10 lists This is the number 1 link bait! Any topic will work as long as it is interesting. For example Top 10 benefits of X, Top 10 reasons to X, Etc¦ There are endless possibilities and using a bulleted list is one of the quickest and easiest ways to produce content.
Create a story This is a bit more difficult than the previous examples. Writing about a problem the reader has and how to solve it is powerful marketing. Always write about the reader, avoid yourself. Find a problem the user is having and solve it.
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