A link is a word or phrase that when clicked takes visitors from one page of your website to another page of your website, and knowing how to make use of them as part of your website design is essential. The more pages you have on your website, the more links you will need. If your website has 5 pages, then you will probably need around 20 links. If your website has hundreds of pages, then you will probably need hundreds of links.
In principle, every page on your website should link to every other page on your website, as that would mean that visitors only need to click the mouse once to find what they are looking for. However, if your website has a lot of pages, then this is impossible, as you would have so many links on each of your pages that there would be little space left for any content. What you should aim for though is to have every page that is highly relevant to another page to include a link to it.
You can do this by including links within the written content on your web pages. For example, if you mention ‘Sony TVs’ on one of your pages, and another page on your website gives information on Sony TVs, then you should make the phrase ‘Sony TVs’ link to your Sony TVs page. You can also have a list of relevant web pages on your site at the end of each web page. So, if you have written a web page about why Sony TVs are better than Samsung TVs, at the end of that page you could link to your web pages on Sony TV repairs, Sony TV prices and Sony TV models.
As well as having links within, and at the bottom of, your written content, it is also advisable to incorporate a menu bar along the top, or left hand side, of your website design. You can include many links within a menu bar without cluttering up the look of your website. This is the perfect place to put links that are not directly relevant to the web page that a visitor is viewing, and avoid the need for visitors to have to consistently return to your homepage.
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This article was written by a website design expert who has more than 10 years experience in the industry. He is currently doing website design in Pound Ridge, NY and can be contacted at http://kinneymedia.com
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