The Google Page Rank Algorithm is complex. Arguably there’s no ‘one person’ that fully understands it simply because the nature of it feeds off so many sources within Google that it’s truly becoming a robot that thinks for itself. To increase page rank (PR) on a website, you will need to understand the main idea behind the page rank concept.
It works in a similar fashion to music’s Billboard charts. The popularity is determined by the one thing that makes it the most important which is sales in the case of music.
The determination of the importance of a site is intricate, even though the general concept of each site is similar. There’s no one single factor that determines that. Google’s Page Rank system simply integrates a number of connected elements into a rank. This rank then determines which site is more important and consequently which site will rank higher on Google “chart” for that specific search term.
Even though the algorithm utilized within the Google Page Rank is intricate your activity as the proprietor of the site or SEO professional is quite a bit easier. The ranking of a page breaks down to backlinks. These links are the simplest and most efficient manner for Google to ascertain the importance of each site. The accepted (and at time illogical) Google thinking is if other individuals believe your site is exceptional enough to link to, obviously your site is important.
If you want to increase PR, then you simply have to start focusing your efforts on building backlinks to your site. The two most important factors to increase your page rank is this:
1. Get High PR Sites To Link To You
So, a high PR is an indication that you are important. If an important site with a high PR links to you, then Google recognizes this. Getting high PR backlinks is the most important factor in increasing PR. It becomes even more valuable if the high PR site linking back to you is an authority site in your niche or if it is highly relevant to your site. This is where the Google Page Rank Algorithm gets complicated, but don’t worry too much about that. A high PR link is worth gold regardless.
2. Getting a Large Volume of Backlinks
Because it’s very difficult to obtain good back links from websites with high PR, we usually must get many other links from lower page rank sites. Obviously Google also recognizes this and assign a much lower value to these links. Although you need a lot more low PR links to increase page rank, they are still necessary and valuable. The danger of getting a lot of links from low PR pages is that it can easily be picked up as spam links. Be careful. Especially with new sites. Your goal is to have quality link, but that needs to be done in time.
There are a lot of other factors that many SEO experts claim to have a positive impact on your PR. Some of them like getting links from “.edu” sites might have some value, but for the most part focusing on quality and quantity links will get you the best results. It’s always wise to build both quality and quantity links. As a rule of thumb, you can split your link building efforts 60/40 with 60% of your time focused on quality links and 40% on building quantity links.
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